T.R.U.E. Clean Shampoo transforms from a soft powder into a silky, moisturizing lather. Blended with Aloe, Rice Protein & Seaweed for a gentle, vitamin-packed cleanse that leaves hair feeling healthy, manageable, & so clean – you might even skip a shampoo.
• Uses over 70% less water than a standard liquid shampoo
• Mild, gentle amino acid-derived surfactant creates a creamy, high-performance lather
• Fragrance Free
• Vegan & Cruelty-Free
• Color Safe
T.R.U.E. is a new movement in professional beauty. We’ve combined breakthrough Clean formulations with sustainable, innovative packaging for a high-performance experience that’s good for your hair & good for the planet. Because it’s not just a trend - it’s the future.
